IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE BRAND REPUTATION: MEDIATING ROLE OF ORGANIZATIONAL CULTURE IN COMMERCIAL BANKS IN ZANZIBAR
Title: IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE BRAND REPUTATION: MEDIATING ROLE OF ORGANIZATIONAL CULTURE IN COMMERCIAL BANKS IN ZANZIBAR Authors:Nuru Abass Makame, Hamad Said And Mohammed Salim Ahmed Abstract:This paper summarizes an empirical study examining how Corporate Social Responsibility (CSR) shapes Corporate Brand Reputation (CBR) in commercial banks in Zanzibar, emphasizing the mediating role … Read more