Title: TALENT MANAGEMENT STRATEGY TO INCREASE BUSINESS COMPETITIVENESS

Author: Tetiana Boiaryn

Abstract: This article develops practice -oriented strategy. We draw a structured synthesis of fifteen empirical studies, integrate visual effects based on resources and signaling approaches to explain how employers serve as a mechanism connecting branded and on board the practicing of talent management to compete. The synthesis suggests that the brand’s charge increases the efficiency and quarry quality; the institutional role on board strengthens clarity, social integration and timely performance; Combined reduces initial attraction and compress the ramp time. Construction on this evidence We suggest an implementation algorithm: (1) Discovery and Basic Lines, (2) EVP inserting into jobs, interview, design and preliminary deck, (3) on board-podesign that is specific to intellectual and managerial comfort; Material. We specify the answers to the star and the front indicators (sanction time, quality index from time to time, ramp, 90 -day maintenance, ENP, employer capital) and the respective notes, and the link of Horca, which includes adherence and localization. The contribution is an action structure that converts research into and calls on future field tests and semi -aged evaluation.

Keywords: Talent management; Employer branding; Onboarding; Competitive advantage; Retention.

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