LEVEL-UP LOYALTY: GAMIFIED ENGAGEMENT & CLIENT LIFETIME VALUE IN ONLINE SERVICE MARKETS
Title: LEVEL-UP LOYALTY: GAMIFIED ENGAGEMENT & CLIENT LIFETIME VALUE IN ONLINE SERVICE MARKETS Author:Alina Demydova Abstract:This article advances a theory-driven account of how gamified engagement systems-points, badges and tiered “level-up” journeys-can raise client lifetime value (CLV) within online service markets such as coaching, consulting and subscription-based SaaS. Instead of gathering fresh field data, the study … Read more